Jumol Royes · Strategic communications · Greater Toronto Area
Helping mission-driven organizations tell their story and shape a better world.
I develop strategic communications plans, secure credibility-building earned media coverage and write compelling content that connects with people and contributes to the social good.
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![Award icon]()
Order of Vaughan recipient
For excellence in media and communications
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Over 75 organizations supported
Helping them build authority, credibility, awareness and trust
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15+ years of strategic communications experience
Providing advice, guidance and support to senior leadership and staff
About Jumol Royes
The Compassionate Communicator
I am Jumol Royes, a strategic communications consultant, storyteller and advocate for equity and belonging.
With over 15 years of experience, I deliver integrated communications strategies, engaging content and tailored media relations campaigns to Canadian organizations, including:
non-profits,
community and social service agencies,
public sector organizations,
philanthropic foundations and
advocacy groups.
From conceiving a York Region-wide mental health awareness campaign for Your Support Services Network and developing and distributing close to 13,000 copies of a guide designed to help vulnerable individuals access community services, to co-creating and launching a national 2SLGBTQI+ resource directory featuring more than 325 programs and services curated to help folks find support and safer spaces — my work builds trust, inspires action and calls people in.
When an Ottawa food bank needed to promote a fundraising initiative, I coordinated a media tour that helped them surpass their goal. And when the City of Vaughan committed to addressing anti-Black racism, I used advocacy and storytelling to bring people together to reimagine Black futures.
As a freelance writer for Broadview Magazine, Xtra Magazine, the CBC and other outlets, I cover social justice issues impacting equity-deserving communities.
I completed the Digital Strategy and Communications Management program at the University of Toronto and was awarded the Order of Vaughan for excellence in media and communications.
I’m guided by the Jamaican proverb that says: “If you do good, good will follow you.” Let’s do some good work together.
Services
How I can help
Communications planning
Multi-channel strategic roadmaps designed to support your mission.
Awareness, advocacy and fundraising campaigns
Community outreach initiatives
Program launches
Rebrands
Events
Communications audits
Editorial calendars
Content writing and editing
High-impact storytelling that informs, inspires and drives action.
Websites and blogs
Newsletters
Social media posts
Fact sheets and FAQs
Brochures and flyers
Toolkits and resource guides
Community and donor impact stories
Annual reports
Grant writing support
Media relations
Earned media coverage that builds credibility and increases visibility.
Media releases
Media advisories
Media kits
Relationship building
Personalized media pitches
Media events
Contributed articles and op-eds
Awards nominations
Key messaging
Complex social issues translated into clear, unifying narratives.
Brand voice and tone
Core and supporting messages
Accessible, inclusive and culturally competent language guidelines
Plain language reviews
Elevator pitches
Talking points
Community engagement
Inclusive approaches for meaningful dialogue.
Surveys
Focus groups
One-on-one interviews
Advisory committees
Lived experience panels
Testimonials
What people are saying
“From communications plans and branded assets to the website and media coverage, Jumol's expertise and vision ensured that the project's message reached the right audience effectively. Every interaction with him was professional, focused, heartfelt and purposeful.”
Charlene Biggerstaff, project lead at Your Support Services Network
"Jumol has been pivotal in encouraging community participation in the City’s Addressing Anti-Black Racism project. His eloquent and persuasive writing has played a crucial role in highlighting important social issues and fostering active citizen participation in tackling systemic racism."
Zincia Francis, the City of Vaughan’s first diversity officer
"Jumol’s efforts helped advance equity for our clients who escaped intimate partner violence and human trafficking. He successfully navigated logistical challenges, rallied support within our organization and ensured meaningful engagement."
Maureen Leshem, executive director of The 482 Collective
FAQs
Good questions deserve good answers
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Think of me as an external advisor who develops strategies and activities to help organizations share their messages, build trust and advance their mission.
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Communication that puts people at the heart of every message.
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Mission-driven and social impact organizations, including non-profits, community and social service agencies, public sector organizations, philanthropic foundations and advocacy groups.
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Absolutely! I’m available to work with organizations across Canada.
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I work on a flat-fee basis or retainer determined by the project’s scope, ensuring quality deliverables with no surprise fees at the end.
Framework
Communications that centre people in the message
My work is guided by my signature compassionate communication framework built on one principle: putting people at the heart of every message.
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I hear you
Listening actively without judgment.
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I see you
Validating community realities and lived experiences.
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I feel you
Developing empathy-led messaging that addresses people’s emotions, perspectives and needs.
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I commit to you
Prioritizing transparency and accountability around changes, challenges and capacity.
Let’s do some good work together.
Ready to tell your story with clarity, creativity and compassion? I’d love to connect.
